YouTube is telling content creators that their subscribers may be down soon as a result of removing inactive accounts from the video streaming platform.
Through inactive accounts the company refers to accounts that were voluntarily closed by users or accounts that YouTube has closed for violations of company policies – such as abuse or spam.
They informed its content creators about possible subscriber losses by posting on its forum, posting on Twitter, and notifying YouTube Creator Studio – the channel management dashboard.
The company explains that such an action is common and is part of YouTube’s ongoing efforts to make sure that the site remains a virtual site without spam and abuse, writes TechCrunch. While deletions may reduce the number of subscribers to content creators, YouTube says this will not have a big impact on a channel’s viewing time.
To see the exact number of followers they have lost, creators need to click the “See more” button in the YouTube Analytics menu and after that click on “Closed Accounts”.
This type of platform cleaning action is not popular with content creators because the number of subscribers determines whether or not their accounts become eligible for different monetization means. Also, the number of subscribers is a factor that determines whether creators can or cannot join YouTube’s Partner Program (short YPP). For new content creators on the platform, which is approaching the 1,000 subscriber threshold, even a tiny drop in subscribers may affect their ability to generate money.
According to the content creators’ posts on social media, the impact seems to vary by channel. Some report losing only a few subscribers, while others say they have lost thousands of followers.
This is not the first time that YouTube has taken such action. In December last year, the online platform warned content creators that it would eliminate a significant number of accounts, which would lead to high reductions in the number of subscribers.